Luxury Watch Brands You Need To get Your Hands On

Luxury Lifestyle

Audemars Piguet

It was a classic case of having too much work and not enough time to do it that led to Jules-Louis Audemars teaming up with Edward Piguet. Audemars hired Piguet to cope with increased demand for his highly complicated watches, a passion Piguet shared.

The two became friends and, in 1875, established their own brand in Le Brassus, where Audemars Piguet remains today producing about 40,000 watches a year. Complicated watches are still a speciality, thanks in part to having renowned movement makers Renaud et Papi as an AP subsidiary, but the brand is best known for kickstarting the luxury steel watch trend with the launch, in 1972, of the Gerald Genta-designed Royal Oak.

There have been other iterations, such as the Royal Oak Offshore, and models featuring perpetual calendars and chronograph functions but the straight-up two-hand Royal Oak remains Audemars Piguet’s iconic calling card.

Audemars Piguet Royal Oak Self-Winding Watch - Click to buy Audemars Piguet Royal Oak Offshore Chronograph Watch - Click to buy


The best-known luxury watch brand in the world was started in 1905 by Hans Wilsdorf while he was residing in London. Apparently, the name comes from a suggestion from a Hispanic employee that they call the new brand Relex which was an abbreviation of “relojes excellentes”. Relex didn’t cut it so Wilsdorf changed the “e” to an “o” and history was made.

As well as producing around 2,000 watches a day, Rolex is a brand of firsts. The 1926 Oyster was the first waterproof wristwatch, the 1945 DateJust ref.4467 had the first automatically changing date and its GMT Master from 1954 was the first dual time-zone watch.

It has earned a reputation for making highly desirable, exceptionally well-made watches. No wonder a gold Rolex can allegedly be used as currency anywhere in the world.


A. Lange & Sohne

Despite appearances, the current incarnation of Lange & Sohne has only been making watches since 1994 when it launched the Lange 1. There was a pre-war company in Glashutte but that was nationalised by the post-war Soviet administration. When Germany was reunified in 1990 Walter Lange was offered his old premises back. He refused and set up Lange 2.0 down the road.

Lange is renowned for the complexity and finish of its movements. Every model is mechanical, with movements made from a metal called German silver and a hand-engraved balance cock. It is also known for the outsize numerals of its date indicator, a style it translated into jumping hours for its 2014 Zeitwerk, and for positioning the displays on the dial according to the principles of the golden ratio (approximately equal to a 1:1.61 ratio).

This is precision German watchmaking at its best.

A. LANGE AND SOHNE ZEITWERK Watch - Click to buy A. Lange and Sonhne Saxonia Watch - Click to buy

Vacheron Constantin

Nothing – not the French revolution, not the Napoleonic Wars or two world wars – has stopped Vacheron Constantin from producing watches every year since 1755. Although it makes classic dress styles, jewellery pieces and more sporty designs, Vacheron’s reputation is built on a history of exceptionally complicated watches.

It currently holds the record for most complicated watch ever made – the Ref. 57260 – which houses 57 complications. Needless to say, it’s 98mm wide and not made for your wrist.

Its symbol, the Maltese cross, which was originally created by the Maltese knights during the First Crusade, was chosen because its shape is the same as the component fixed to the barrel of its movement, which reduces the number of wheels necessary for winding and has been on the dial since 1877.

VACHERON CONSTANTIN Metiers D'Art Turtle And Lotus Watch - Click to buy VACHERON CONSTANTIN ROYAL EAGLE watch - Click to buy

Patek Philippe

If Rolex is the brand everyone wants, Patek is the brand they aspire to. In 175 years, it has weathered world wars, recessions and near collapse (which was how the current owners, the Sterns came to buy the business) to become leader in the luxury watch world.

Set up by Antoni Patek and Jean Adrien Philippe in 1851, it has made watches for royalty, mastered all the extreme complications watchmaking has to offer and recently become one of the leading brands in terms of silicon technology. It even dabbled with compliant mechanisms with the launch of 2017’s Aquanaut Ref 5650 proving that Patek Philippe is still an innovator not a follower.

PATEK PHILIPPE Aquanaut Automatic Watch - Click to buy PATEK PHILIPPE GRAND COMPLICATIONS - Click to buy


Founded in Paris in 1847 by Louis-Francois Cartier, it is credited with creating the first-ever pilot’s watch, in 1904, in the form of the Santos, which was designed for pilot Alberto Santos-Dumont when he complained to Cartier about the difficulties of getting out his pocket watch mid-air. Since then Cartier has become famous for its Art Deco-inspired core collection that sits alongside haute horlogerie designs that showcase metiers d’art skills as well as highly complicated watchmaking.

Other iconic styles include the Tank, which was designed in honour of the invention of the military tank, and the Drive de Cartier. All watches made by the brand have a blue cabochon in the crown.

Cartier Tank solo watch - Click to buy Drive de Cartier Moon Phases watch - Click to buy


Although officially founded in 1903, Omega’s roots go back further, to 1848, when its forerunner La Generale Watch Co was set up in La Chaux-de-Fonds. While it is best known for putting the first watch on the moon, in the form of the Speedmaster, for being Bond’s trusty companion and for timing the Olympics since 1932, it has done other things.

In 1917 it was chosen as the British Royal Flying Corps watch. In 1947, it created the first tourbillon wristwatch calibre. It took a chance on British watchmaker George Daniels and, in 1999, mass produced his co-axial escapement, considered to be the most significant horological development since 1755 when the lever escapement was invented. And finally, in 2013, it brought out the first movement resistant to magnetic fields greater than 15,000 gauss.

Leave a Reply

Your email address will not be published. Required fields are marked *